AT

Amit T.

Co-Founder & CEO

Small-Business (50 or fewer emp.)

8/5/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great, easy to use and very helpful product."

5/5

What do you like best about AdQuality by IronSource?

The way the data is being served, it's very easy to understand and use. Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

We never had issues with it, nothing bad to say until now. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

DU

Deborah U.

Mid-Market (51-1000 emp.)

8/27/2020

"Ad Intel Review"

3.5/5

What do you like best about AdQuality by IronSource?

User interface, easiness to use, good leads Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

Not being able to filter per company`s address Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

AC

Verified User in Computer Games

Small-Business (50 or fewer emp.)

12/23/2019

"soomla was great - helped us spend our UA money much better"

5/5

What do you like best about AdQuality by IronSource?

Soomla is the most accurate ad-ltv tool out there. We use it to understand which UA channels bring the best users for our ad-based games. In addition we can identify users who interact with the ads we show them and create a custom experience for them. Plus customer service is great. Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

As with any young company, there are growing pains, but soomla team is super helpful in addressing those Review collected by and hosted on G2.com.

Recommendations to others considering AdQuality by IronSource:

Definitely worth while Review collected by and hosted on G2.com.

What problems is AdQuality by IronSource solving and how is that benefiting you?

We are able to better understand which UA channels work best for ad-based monetisation. Understand and predict customer churn, and create customised experiences for our users based on their interactions with ads. We can finally realise user-level Ad based LTV, something that wasnt easily possible before soom.la Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

MP

Marko P.

CEO

Internet

Small-Business (50 or fewer emp.)

11/27/2019

"Great system and even better service"

5/5

What do you like best about AdQuality by IronSource?

Soomla is an essential tool for apps and games monetized by ads if you want to do paid user acquisition and calculate correct ROI. Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

Nothing specific, overall very satisfied with the service Review collected by and hosted on G2.com.

Recommendations to others considering AdQuality by IronSource:

If you are considering multiple services for this purpose, feel free to go with Soomla. Review collected by and hosted on G2.com.

What problems is AdQuality by IronSource solving and how is that benefiting you?

The "ad whale" event that Soomla can log for your game happens when a user accumulates more than X of revenue through mobile ads. Bidding on this event based on CPA is a great way to acquire high-value users. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

NP

Nikola P.

Monetization specialist

Internet

Small-Business (50 or fewer emp.)

11/26/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Highly recommended"

5/5

What do you like best about AdQuality by IronSource?

Waterfall analysis, advertisers insight, ad network and ad type comparison, tracking LTV Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

Not able to track revenue for native ads. Review collected by and hosted on G2.com.

What problems is AdQuality by IronSource solving and how is that benefiting you?

Soomla sends us ad whales and other very useful events which we use to run our UA campaigns. Also, Soomla provides us with advertisers insight so we are able to track the best performing ones in terms of CPM, CTR, ARPU and revenue. They give us more accurate LTV as well as ad network comparison. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

AA

Aleksandra A.

Data Analyst

Small-Business (50 or fewer emp.)

11/28/2019

"Helpful approach for understanding and manipulating with ad revenue in ad monetized apps"

5/5

What do you like best about AdQuality by IronSource?

Granular approach to ad revenue data with insights of the eCPM of Impressions in order, ad revenue per traffic source and much more. Ongoing support from the Soomla team. Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

Occasional problems with some bugs Soomla's team was dealing with. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

LS

Lior S.

Small-Business (50 or fewer emp.)

12/11/2019

"Great Product and Service"

4.5/5

What do you like best about AdQuality by IronSource?

Bid level data opened our eyes for the possibilities in price floor optimization. Great customer success team. Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

It's an SDK so that always creates friction with the development team Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

HB

Harrison B.

Head of Revenue

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/26/2019

"Awesome monetization insights"

4.5/5

What do you like best about AdQuality by IronSource?

Soomla's user level data informs many aspects of our business. Their account management team is customer-first, helpful and responsive. Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

As with any new tech startups, there are still building out new integrations. As they continue to develop, the out-of-the-box product will become more valuable. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

MM

Michael M.

Chief Operating Officer

Small-Business (50 or fewer emp.)

12/16/2019

"Identifying Ad Whales, reducing churn, and obtaining holistic LTV -- SOOMLA's the way"

4/5

What do you like best about AdQuality by IronSource?

Ad Whales report which has been highly successful for our user acquisition, the integration tags into our A/B testing for ad frequencies, and pushing ad revenue data into Appsflyer Review collected by and hosted on G2.com.

What do you dislike about AdQuality by IronSource?

Traffic sources panel is misleading and SOOMLA should have IAP data for a complete holistic LTV experience Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: Seller invite

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