# Apphud Reviews **Vendor:** Apphud **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 25 ## About Apphud Apphud is the smartest way to integrate, measure and grow in-app purchases, including subscriptions, in iOS and Android apps. Made for leading mobile developers, marketers and product managers. Apphud provides a reliable subscriptions' infrastructure, deep real-time mobile analytics, powerful pricing A/B testing platform and tool set to increase app revenue, reduce churn and get customers insights. ## Apphud Reviews ### 1. Apphud.com is an indispensable tool for any mobile app developer **Rating:** 4.5/5.0 stars **Reviewed by:** Denis S. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Apphud?** Apphud.com is an indispensable tool for any mobile appllication developer seeking to elevate their app's performance and user experience. What sets Apphud.com apart is its comprehensive suite of subscription analytics services, which have revolutionized the way I approach app development. The platform's intuitive dashboard provides real-time access to crucial metrics such as user retention, in-app purchases, and subscription revenue. This level of transparency has been instrumental in helping me understand user behavior patterns and make data-driven decisions to improve my apps. Additionally, the customer support team at Apphud.com deserves special recognition. They are responsive, knowledgeable, and always willing to assist me with any questions or concerns I have regarding the platform or interpreting the data. Overall, Apphud.com has become an indispensable tool in my arsenal. Its robust analytical features, user-friendly interface, and exceptional customer support have significantly streamlined my workflow and enhanced the overall performance of my apps. I recommend Apphud.com to any developer looking to optimize their app's performance and drive success in the competitive app market. **What do you dislike about Apphud?** Nevertheless, it does have its drawbacks. While the platform provides useful information, some users report that the interface can be a little cluttered and not as intuitive as they would like. However, this is a common problem for the provider of such services. **What problems is Apphud solving and how is that benefiting you?** Subscription Analytics, revenue measuring ### 2. The best platform for tracking business results! **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniy M. | User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Apphud?** Ease of use of all necessary tools. Appearance of new cool features, where you can't find in other services. **What do you dislike about Apphud?** I like everything. I didn't notice any minuses **What problems is Apphud solving and how is that benefiting you?** Clear tracking of cohorts of users, their retention by subscriptions. Cohort data ### 3. Easy-to-integrate subscription infrastructure with lots of useful features **Rating:** 5.0/5.0 stars **Reviewed by:** Анастасия . | Junior Project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Apphud?** For our team, one of the most important things was a smooth and quick integration process. Apphud made it as easy as possible with their documentation and support team. This platform understandably shows subscription data through charts, dashboards and cohorts. All you need is just get these points and act. For example, we usually use rules to reduce the churn rate. **What do you dislike about Apphud?** I have nothing to add related to this item. Just want to notice that Apphud allows you to request features you need with the upvoty tool: https://apphud.upvoty.com/b/feature-requests/. That's pretty convenient **What problems is Apphud solving and how is that benefiting you?** Mostly we use Apphud as a platform for increasing app revenue (analytics and experiment tools), cause it's the main goal for all product teams I guess. ### 4. Apphud provides good support and valuable insights for our marketing efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Anna T. | Middle User Interface Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Apphud?** The dashboard contains all necessary metrics, it's easy to use and easy to understand. Also, Apphud has advanced filtering and segmentation. For example, you can get refund data with platform type, age, or launched campaigns (ASA, FB, TikTok) breakdown. They support direct integrations with Apple Search Ads, FB, and TikTok web-to-app campaigns. **What do you dislike about Apphud?** We need marketing spends to calculate ROI and ROAS **What problems is Apphud solving and how is that benefiting you?** Apphud makes marketing campaign analysis easier. They provide pretty precise data we can trust in the decision-making process. ### 5. The multifunctional platform for in-app subscription analysis and paywall experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Tavares Antonio R. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Apphud?** Detailed segmentation in charts and cohorts helps to find growth points. Easy-to-use A/B test tool + paywalls gallery **What do you dislike about Apphud?** Describe use cases for all your features to let customers use Apphud at full power **What problems is Apphud solving and how is that benefiting you?** With Apphud analytics and A/B tests we grow our app revenue, that's the main goal ### 6. Great platform, great value **Rating:** 5.0/5.0 stars **Reviewed by:** Juri B. | Lecturer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Apphud?** Apphud saves my time on a daily basis and allows me to track data effortlessly. It's very intuitive and easy to use. I can't say that they have an exhaustive list of integrations however it covers the main items I need at this product lifecycle stage. **What do you dislike about Apphud?** If they add Stripe integration, it’d be helpful for us **What problems is Apphud solving and how is that benefiting you?** I reduce time on data collection and data checking. Apphud gathers and visualizes data, that helps me interpret data better. ### 7. The best tool for in-app subscription analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Ildar K. | Principal Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Apphud?** Easy implementation, an exhaustive list of tracked events and metrics, all necessary integrations, no-code screens builder **What do you dislike about Apphud?** It'd be great if Apphud adds an opportunity for A/B/C experiments **Recommendations to others considering Apphud:** It's a high-quality product at an affordable price. Highly recommend it if you are searching for a reliable solution. **What problems is Apphud solving and how is that benefiting you?** Everything related to in-app subscription analysis and management ### 8. Must have solution for mobile app teams **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina O. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Apphud?** Thanks Apphud for providing real-time and user-level data - it's crucial for making business decisions. Additionally to the analytical toolkit, we regularly use the web2app solution. In the post-IDFA era, it becomes harder to track marketing activities but with web2app campaigns, we launch Facebook Ad and get lower CPA than we had before. **What do you dislike about Apphud?** Add more integrations and described use cases to the documentation **What problems is Apphud solving and how is that benefiting you?** Apphud provides accurate data and tools for product and marketing experiments ### 9. Amazing service for integrating subscriptions **Rating:** 5.0/5.0 stars **Reviewed by:** Александр . | QA Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Apphud?** Integrations, stable infrastructure, great support **What do you dislike about Apphud?** It's good, I have no suggestions so far. Overall, I am pleased with Apphud **Recommendations to others considering Apphud:** Yes **What problems is Apphud solving and how is that benefiting you?** Firstly, Apphud is a time saver that helps us to focus more on development and marketing. We used to support our own infrastructure but it was too time- and resource-consuming. That's why we decided to move to Apphud. Important notice: our historical data was easily migrated to the platform and it didn't take long. ### 10. A huge fan of their service and have been with them for more than 1.5 years! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Apphud?** A really all-in-one platform that is easy to use. Has various real-time metrics and cohort analysis which we can play around with and manage our in-apps more effectively. The charts are fast and flexible and on top of that the product allows us to use 19 integrations, win back users with push notifications, and make pricing paywalls A/B testing, which is very helpful. **What do you dislike about Apphud?** I like everything about this platform, I have nothing to add **What problems is Apphud solving and how is that benefiting you?** Integrations Real-time data Cohort Analysis ### 11. The key enabler to monetizing our in-apps. **Rating:** 5.0/5.0 stars **Reviewed by:** Tanya K. | Outside Sales Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Apphud?** Advanced dashboards and paywall experiments moved us to the next level. Also the easy integration backed up with clear documentation saved us a lot of time. And their support is fast and really helpful, which is a nice thing to have. **What do you dislike about Apphud?** By far the best tool to cover all about app subscriptions **What problems is Apphud solving and how is that benefiting you?** Real-time analytics In-app purchases verification Premium integrations: Firebase, Apple Search Ads, Facebook conversions API Server-to-server webhooks Customers REST API ### 12. Apphud does their job - very reliable product. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Apphud?** Apphud data is consistent in comparison to our in-house infrastructure metrics, so we switched to the service for our in-depth app tracking. **What do you dislike about Apphud?** You have to use paid plan to have access to all the features. **What problems is Apphud solving and how is that benefiting you?** "Real-time revenue analytics infrastructure Integrations with Firebase, Apple Search Ads, Facebook conversions API" ### 13. Apphud is the way to go! **Rating:** 5.0/5.0 stars **Reviewed by:** Oleg B. | Lead Software Development Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2022 **What do you like best about Apphud?** The best part of using Apphud is the precise event tracking and monetization metrics, which enable us to make great revenue-driving decisions. **What do you dislike about Apphud?** Nothing so far. But having A/B/C testing would be a huge plus. **What problems is Apphud solving and how is that benefiting you?** Event and monetization experiments tracking A/B pricing and paywalls experiments ### 14. An outstanding tool set to handle in-app subscriptions! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex R. | Development Team Lead / Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Apphud?** No server code is needed. It is as simple as signing up and writing a few lines of code. The analytics module also impressed me. I can access all data in real-time including revenue, ARPU, churn, etc.  It also has many more great features, I will definitely check: Rules, AB tests, etc. **What do you dislike about Apphud?** Currently, I don't have any complaints. Everything about the Apphud is superior. **What problems is Apphud solving and how is that benefiting you?** Before Apphud, I struggled with managing in-app subscriptions. This was a vast headache for me as for a developer. But since now, I can add in-app purchases into a mobile game in an extremely straightforward way. This is a cutting-edge solution for handling in-app purchases. ### 15. Great mobile subscription management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksei C. | iOS Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Apphud?** It took just 40 minutes to add in-app subscriptions into the app from scratch. The process was really smooth: thanks for the well-documented Apphud SDKs. I had a couple of questions regarding AppsFlyer integration and asked for help in a chat. The support team has responded and answered within a couple of minutes. Another great thing – is wonderful built-in analytics. It shows all metrics in real-time, so you don't need to wait for data from App Store Connect. And it's really powerful – you can see all necessary charts and metrics straight out of the box. And, finally: Apphud has fair pricing, comparing to similar tools. I started using it for free and was able to use all features I needed. **What do you dislike about Apphud?** The Rules feature seems to be a bit insufficiently functional. It would be great if I can send scheduled Push notifications or implement more complex scenarios. **What problems is Apphud solving and how is that benefiting you?** Great product! Very impressed by analytics, dashboards and overall simplicity. Really happy to use Apphud! ### 16. A great tool for indie developers that saves your time and money. **Rating:** 5.0/5.0 stars **Reviewed by:** Kirill T. | Senior Lead Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Apphud?** As of me, the best thing about Apphud are their powerful SDKs with tons of handy methods of getting user subscription/auto-renewal state, getting iAP info etc. Especially, if your app is cross-platform, and you should keep in mind that you must provide the access to premium features on iOS even if a subscription was purchased on Android. Apphud solves this problem. And, finally, their support team respond blazing fast and APIs are really well documented. **What do you dislike about Apphud?** Well, it's hard to find any disadvantages on using Apphud. I have no complaints right now. **What problems is Apphud solving and how is that benefiting you?** I was looking for a simple solution to add in-app payments into my Flutter app. Apphud is literally what I needed. I can spend my time on building my business, improving the app and not thinking about handling in-app purchases logics. It really saves my time and money. ### 17. All you need to work with you iOS app subscriptions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Apphud?** Apphud provides ready cloud infrastructure and, most important, AppsFlyer and OneSignal integrations to pass all payments-related events. Furthermore, I like built-in revenue analytics. All charts update in real-time and show quite precise data. For example, the difference between proceeds on App Store Connect and on Apphud is not more than a few percents. **What do you dislike about Apphud?** 1. I wish there are more SDKs and web payments support. 2. It would be great if you could send some aggregate revenue report every day/week/month to Slack or email. 3. I wish you had some API to connect to external BI systems. **What problems is Apphud solving and how is that benefiting you?** Apphud is a great choice if you have a mobile app with subscriptions. We were very close to starting implementing our own in-app purchases infrastructure and spend hundreds of development hours on handling all edge-cases, fixing bugs, and monitoring StoreKit changes. Hopefully, we've found Apphud. The overall experience of using it is fantastic. ### 18. All you need to grow your iOS app with subscriptions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Apphud?** Apphud provides ready cloud infrastructure and, the most important, AppsFlyer and OneSignal integrations to pass all payments-related events. Furthermore, I like built-in revenue analytics. All charts update in a real time and shows quite precise data. For example, the difference between proceeds on App Store Connect and on Apphud is not more than a few percents. **What do you dislike about Apphud?** Here're some improvements that can be done: 1. I wish there are more SDKs and web payments support. 2. It would be great if you could send some aggregate revenue report every day/week/month  to Slack or email. 3. I wish you had some API to connect to external BI systems **What problems is Apphud solving and how is that benefiting you?** Apphud is a great choice if you have mobile app with subscriptions. We were very close to start implementing own in-app purchases infrastructure and spend hundreds of development hours on handling all edge-cases, fixing bugs and monitoring StoreKit changes. Hopefully, we've found Apphud. The overall experience of using it is fantastic. ### 19. Complete solution handling all subscription related stuff **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeny A. | Senior Mobile Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2021 **What do you like best about Apphud?** Apphud takes away overhead handling and testing many edge cases within Apple and Google IAP systems. Blog posts, docs, and support are all outstanding. Also, there are many possible analytics integrations, but I haven't grasped that part yet. **What do you dislike about Apphud?** I haven't found any obvious issues in my use cases. **What problems is Apphud solving and how is that benefiting you?** IAP and subscriptions management. Benefits are saved time and combined dashboard to track. ### 20. Apphud - must have solution for developer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Dispute Resolution | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Apphud?** 1. Fair pricing. I use Apphud for free and have access to all features I need, including almost all integrations. 2. Seamless setup process - just sign up and write a few line of codes. Easy peasy. 3. Useful charts with segments and filters. Almost all you need to calculate app unit economy. 4. Pricing experiments feature looks promising but I haven't tested them yet. 5. Apphud support is fantastic. **What do you dislike about Apphud?** User interface could be a bit better, but this is not so critical. In general, great product! **What problems is Apphud solving and how is that benefiting you?** I switched to Apphud from another subscription-tracking solution for my side project. Previous tool had some problems on data consistency - it presented incorrect data on charts. Apphud doesn't have such a problem for now - all data seems to be precise :-) ### 21. Awesome tool to handle iAPs **Rating:** 5.0/5.0 stars **Reviewed by:** Artem B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Apphud?** Really easy to implement and great SDKs. AppsFlyer integration works like a charm. And amazing Customer support! **What do you dislike about Apphud?** The only thing is missing now is Stripe support. But guys from support said it would be released this Fall. **What problems is Apphud solving and how is that benefiting you?** It really saves your time – you don't need to build your own solution solution to handle subscriptions, verify receipts, handle user subscription state etc. Otherwise, be ready to spend couple of months to build own infrastructure, fix enormous amount of bugs and handle edge cases... ### 22. Great tool for growing app revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Apphud?** - Simple interface, easy to use. - Smart tools for managing subscriptions, products etc - Great charts for revenue overview & insights **What do you dislike about Apphud?** - Nothing really, the tool has a lot of features and it can be overwhelming at first but everything is well documented so its easy to get going. **Recommendations to others considering Apphud:** Read the dev docs **What problems is Apphud solving and how is that benefiting you?** - Revenue insights, to get a complete overview of rev growth ### 23. Best platform to integrate subscriptions **Rating:** 5.0/5.0 stars **Reviewed by:** Sergei K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Apphud?** We integrated subscriptions in our app via Apphud. It works perfectly, never goes down. I love the statistics they provide. The support team is always ready to help. **What do you dislike about Apphud?** Nothing to mention here, everything's good for me **What problems is Apphud solving and how is that benefiting you?** We manage subscriptions in our app. And sometimes use features for marketing. ### 24. Quick and simple solution for implementing in-app purchases **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandr G. | iOS developer, Computer vision developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Apphud?** Convinient interface, simple UI. Less pain with implementing in-app. **What do you dislike about Apphud?** I prefer to minimize the number of SDK with analytics. It will be perfect if AppHud has all analytics inside(Crashlytics, User Retention, and e.t.c) **What problems is Apphud solving and how is that benefiting you?** It takes less time to implement in-app purchases. And as a result easy to see Retention of subscriptions. ### 25. Stable and convenient! **Rating:** 4.5/5.0 stars **Reviewed by:** Igor S. | Senior Android Developer (FigLeaf App), Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about Apphud?** Hassle-free straightforward implementation. I like the way how you can remotely manage products – very handy and fast. User interface is also great – everything loads fast and works smoothly. I would definitely recommend AppHud to everyone who needs reliable mobile payment infrastructure. **What do you dislike about Apphud?** A/B experiments and S2S webhooks are not available on a free plan. **What problems is Apphud solving and how is that benefiting you?** Subscriptions management and analytics ## Apphud Discussions - [What is Apphud used for?](https://www.g2.com/discussions/what-is-apphud-used-for) - [View Apphud pricing details and edition comparison](https://www.g2.com/products/apphud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-14+00%3A56%3A44+-0500&secure%5Bsession_id%5D=0fcfd059-97ad-45ef-915a-31be477918e0&secure%5Btoken%5D=a724230113204f2c3ba1125d14dabfbffa24883ad5f4c6a6b6ac146e946d352f&format=llm_user) ## Apphud Features **User Identification** - Demographics - User Segmentation - Geolocation **Billing and Payments** - Payment Terms - Personalized Billing - Custom Pricing **Data Management** - Updating - Data cleansing - Integration **Tracking & Reporting** - Real-Time Insights - Attribution - Dashboard - User Activity History **Revenue Recognition** - Usage Tracking - Revenue Accrual **Analysis** - KPIs - Dashboards - Segmentation - Revenue Optimization **Metrics** - Retention - Return - Conversions **Revenue Optimization** - At-Risk Customers - Offer Optimization - Customer Churn - Revenue Forecasting **Agentic AI - Subscription Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making ## Top Apphud Alternatives - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - 4.7/5.0 (250 reviews) - [Chargebee](https://www.g2.com/products/chargebee/reviews) - 4.4/5.0 (956 reviews) - [Maxio](https://www.g2.com/products/maxio/reviews) - 4.3/5.0 (816 reviews)