

TROOP is a cloud-based platform that simplifies meeting planning and group travel logistics for companies organizing multiple small and mid-size meetings each year. It brings together research, logistics, attendee management, and budgeting in one centralized workspace replacing spreadsheets and disconnected tools. Trusted by teams in consulting, technology, life sciences, and more, TROOP helps planners move faster, stay organized, and keep meetings on track. The company is backed by Madrona and Durable Capital and operates globally with entities in the U.S., Spain, South Africa, and the U.K.