Smaply is a tool designed to enhance the way organizations approach service design by providing a platform for creating, managing, and sharing journey maps, personas, and stakeholder maps. These tools help businesses visualize and understand the user experience, facilitate collaborative planning, and improve customer interactions. Smaply offers features such as drag-and-drop design, real-time collaboration, and integrated data management, which streamline the process of capturing insights and optimizing service delivery. Suitable for teams of all sizes, Smaply supports efforts to create more customer-centric products and services.