Rival Theory is a company specializing in artificial intelligence and gaming technology. It harnesses the power of AI to create more immersive, interactive, and emotionally engaging experiences in video games and other digital media. Rival Theory's tools enable developers to integrate advanced AI characters and narrative elements into their projects, helping to transform how stories are told and experienced in games. Their technology is designed to make virtual characters more relatable and lifelike, thus enhancing player engagement and satisfaction.