Novelis specializes in robotic process automation (RPA) solutions, focusing on enhancing business efficiency through digital transformation. Their flagship product, Smart Roby, is designed to streamline operations by automating repetitive tasks, enabling organizations to optimize workflows and reduce operational costs. The company offers tools and platforms that integrate advanced AI capabilities to support various industries in managing and scaling their automation strategies effectively. By utilizing their expertise, Novelis aims to assist businesses in achieving increased productivity and improved process accuracy.