Marshmallow is a UK-based insurance provider offering car insurance services, particularly targeting migrant populations and those with thin credit files. The company utilizes technology and data analytics to offer more inclusive and competitive insurance options compared to traditional insurers. Marshmallow aims to simplify the insurance process using a digital-first approach, offering an easy-to-use app for managing policies and claims. Their services are designed to ensure fair pricing and accessible coverage for individuals who may face challenges in obtaining insurance elsewhere.