Genivity is an innovative software company that focuses on providing personalized health and care planning tools. Their platform, HALO (Health Analysis & Longevity Optimizer), is designed to help financial advisors engage clients in planning for health costs and longevity risk in retirement. By integrating health data analytics, Genivity's software allows advisors to offer tailored advice that accounts for each client's unique health status and life expectancy. This not only aids in creating more accurate financial plans but also deepens the advisor-client relationship through meaningful conversations about health and wealth.