The XR Platform supports the full advertising lifecycle, from production cost tracking and celebrity payments through to ad delivery. Brands and agencies use the XR platform to onboard and pay celebrity talent, track rights to ensure compliance, and store and manage large volumes of creative so teams around the world can easily collaborate and get campaigns live across Linear, CTV, Social, and Digital. XR is the only ad ops platform built to support global brands at scale, with coverage across 140 countries.