EthOS is a platform designed to help businesses gain deeper insights into the customer experience. Through its mobile ethnography capabilities, EthOS allows companies to conduct qualitative research by capturing in-the-moment feedback from participants in a natural setting. Users can collect video, audio, text, and photo responses to gain a rich understanding of customer behaviors and preferences. The platform aims to facilitate a more comprehensive understanding of the consumer journey by providing tools that enable researchers to engage with participants in real time.