EMS Interactive is a technology company specializing in advanced booking and reservation solutions, evident from their website, http://www.labreservations.com. Their platform is tailored to cater to environments such as laboratories, educational institutions, and research centers, providing efficient and user-friendly tools for scheduling and managing lab resources. EMS Interactive focuses on optimizing the use and accessibility of physical spaces, equipment, and other laboratory resources, ensuring these assets can be more effectively shared and utilized, thereby enhancing operational efficiency and productivity. Their services likely include features such as real-time availability updates, integrations with existing tools, and comprehensive management controls, although specific offerings and capabilities would need to be confirmed directly through their platform or contact points.