Datonics is a data company specializing in the collection and distribution of consumer insights to enhance digital advertising and marketing strategies. The company aggregates and analyzes a wide range of online and offline consumer data to provide advertisers with targeted audience segments, improving the precision and effectiveness of their campaigns. Datonics offers a variety of data solutions, including behavioral and demographic data, intent and interest data, and purchase data, which are accessible through leading demand-side platforms and other marketing technology platforms. Their services are designed to help businesses better understand their audiences and optimize their marketing efforts accordingly.