Raidar is a lifecycle management platform powered by a composable CDP. It unifies customer data from POS, e-commerce, loyalty, ticketing, and digital interactions into a single Customer 360 profile, then activates it through automated journeys, AI-driven segmentation, and loyalty programs that drive measurable revenue. Unlike monolithic CDPs that take 12+ months to implement, Raidar is composable — built on Snowflake (data layer), Customer.io (activation layer), and a proprietary loyalty engine. This means faster time-to-value, no vendor lock-in, and architecture that fits alongside your existing stack. Raidar operates in two verticals with deep specialization: Retail & CPG: Unified customer profiles across all channels, lifecycle journey automation, churn prediction, cross-sell optimization, and loyalty programs connected to real purchase behavior. Sports & Entertainment: Fan 360 profiles, mass fan registration via WhatsApp, digital wallet passes (Apple/Google Wallet), gamified loyalty, and sponsor activation based on fan data and affinities. Key differentiator: Raidar doesn't just license software — it operates alongside your team to deliver results, reducing adoption risk and accelerating time-to-value. Categories to select (busca estas en G2): - Customer Data Platform (CDP) - Customer Engagement Software - Loyalty Management Software - Marketing Automation Software Features to list: • Customer 360 / Fan 360 unified profiles • AI-powered segmentation and audience clustering • Churn prediction and propensity modeling • Automated lifecycle journeys • Omnichannel activation (email, SMS, WhatsApp, push) • Loyalty programs with tiers, points, and rewards • Digital wallet passes (Apple Wallet / Google Wallet) • Real-time dashboards and analytics • Composable architecture (Snowflake + Customer.io) • Fan registration via WhatsApp • Sponsor activation based on fan affinities • Cross-sell and reactivation automation