The EX Program is a comprehensive digital smoking cessation program designed to help smokers successfully quit. Developed by the Truth Initiative in collaboration with Mayo Clinic, this program is tailored to meet the specific needs of smokers through a blend of interactive tools, community support, and expert resources. The platform includes features such as personalized quit plans, live chat with coaches, peer support communities, text message motivations, and more, all aimed at enhancing a smoker's ability to overcome addiction. Focused on both motivation and education, the EX Program empowers users to break free from tobacco through proven strategies and ongoing support.