Setupad is a programmatic advertising company specializing in helping publishers optimize their ad revenue through header bidding and other advanced monetization solutions. Founded in 2015, Setupad offers a range of services, including real-time bidding, server-to-server integrations, and analytics tools designed to improve ad performance and user experience. Their platform primarily serves web, mobile, and video publishers by connecting them with top-tier demand sources. Through a combination of technology and expertise, Setupad aims to maximize publishers' earnings while maintaining high standards for ad quality and user engagement.