Geoffy

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Geoffy is a Generative Engine Optimisation (GEO) platform designed for ecommerce brands. It analyses how AI assistants — including ChatGPT, Perplexity, and Gemini — interpret and recommend products from online stores. The platform connects to Shopify stores and runs a GEO Score audit that measures product visibility across major AI assistants. The audit identifies which products appear in AI-generated recommendations, which are missing, and why. Based on the audit results, Geoffy generates structured discovery pages called GEO Bundles. These pages reorganise existing product catalogue data into formats that AI language models can parse and reference when responding to consumer queries. GEO Bundles are structured around the natural language patterns people use when asking AI assistants for product recommendations — covering broad, mid-funnel, and specific intent queries. Geoffy is built specifically for ecommerce, with a focus on Shopify merchants selling complex or comparison-driven product categories such as supplements, outdoor gear, beauty, and electronics accessories.