I love the session playbacks so we can cross-reference verbatim customer feedback to validate their experience on our sites. We are able to look at and locate where they're experiencing frustrations to make suggest changes internally to our UX. I love the alerts integration with Slack - it has allowed us to be notified of really specific error messages that might block/deter a customer from completing their purchase. The playback sessions also allow for us to look at interactions with promotions and promo messaging, which is a continuous customer friction point. Seeing the customer's experience allows for us to make changes on the fly to our promo messaging when they are hung up. I love the ability to create different metrics and change the visual (trendline + number) to then easily add to a dashboard, potentially duplicate, and share with stakeholders. The visual of the trendline allows for us to easily identify spikes/significant downswings within various KPIs and allows us to easily digest where we need to spend more time investigating.

What I like most about Fullstory is that I can create a custom dashboard with all the items that matter to me. I also really like the Heatmap and Journey features.

I like that we’re able to see how guests actually interact with a new product and with A/B test launches.