Appcues is the behavior-based engagement platform built for SaaS and digital businesses. It turns real-time user behavior into automated, personalized experiences across in-app, email, and push—so you can reach the right customers at exactly the moments that drive adoption, retention, and growth. Teams use Appcues to activate new signups, drive feature adoption, reduce churn, and expand accounts—without waiting on engineering. Connect what users do in your product to what they experience next, automatically. Trusted by companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products.