Alterna CX is a company that specializes in experience management software. The main business problem which Alterna CX solves is the disorganization and inefficiencies in handling the Customer Experience (CX) signals that arise from various customer interactions including surveys, text, complaints, and social and digital conversations. The company addresses this problem through its Artificial Intelligence (AI) based solution. This solution uses advanced machine learning technology to identify issues and opportunities in the vast array of CX signals, thereby helping to enhance response times and reduce manual labor. It also provides insights into the key factors that influence both the quality of the CX and customer loyalty.