I like the integration with our CRM, which allows me to automate bidirectional data updates in both platforms from Act-On. Most of all, I appreciate the support availability and turnaround, as questions or issues that arise can, for the most part, get addressed via chat very quickly.

Aside from the software itself, the collaborative, supportive, and solutions-oriented spirit of the team is something to be proud of. Whenever I have an issue or idea, the answer is always geared toward finding a solution. The software itself is great, and a big upgrade from our previous email provider. The email composer is easy to use, segmentation builder makes it possible to narrow down our audiences as tightly as we want, and automation features allow us to work more efficiently and reach our audiences strategically at the same time.

I really like the ease of use that Act-On provides, making it simple to pivot and change up campaigns. The intuitive and helpful design for drafting emails is great, and being able to learn from customer interactions to see which messaging is working within each campaign is valuable. It's also a plus that our salesforce can use it. The ability of Act-On to seamlessly connect and 'talk' to our Dynamics CRM is critical for our operations, and I'm confident it will integrate well when we switch CRMs. I appreciate the Act-On staff's willingness to listen to our concerns, help us out, and maintain open lines of communication. The ability to build, duplicate, or remove email drafts quickly without lag is truly awesome, allowing us to make efficient changes within 5-10 minutes.