OptCulture is an omnichannel customer engagement and loyalty solution. It integrates with point-of-sale systems, e-commerce, and other systems using integrated plug-ins and Open API. This assimilates customer data to provide a customer 360 profile, execute personalized automated campaigns, and enhance customer experience. Think about the brands you admire—IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we are the behind-the-scenes marketing technology, enabling them to understand and engage with their customers in deep meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. OptCulture enables retailers with customer engagement and experience capabilities. Optimized for omnichannel retail, it's an integrated set of marketing tools that harness data collected from POS systems and e-commerce sites.