# Which video email platforms have the best open and reply rate tracking for sales outreach?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 folks, here is the tension in this question: opens are easy to track and easy to inflate, while replies are what outreach actually exists for. So which video email platforms have open and reply rate tracking that tells a sales team the truth? </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Researching the<a class="a a--md" elv="true" href="https://www.g2.com/categories/video-email"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/video-email">video email</a> category, the analytics data separates the same four names differently than the marketing does:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sendspark/reviews"><strong>Sendspark</strong></a>: a personalized-sales-video tool whose recipient tracking rates 91% on G2's feature data, with campaign performance tracking at 89% for teams measuring outreach as a program, not just per email.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bombbomb/reviews"><strong>BombBomb</strong></a>: video-in-the-email as the core product, with recipient tracking rated 91% and campaign performance 90%, built around knowing which human watched and which thread went quiet.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/vidyard/reviews"><strong>Vidyard</strong></a>: the sales-video veteran, tracking who watched, how long, and what they did next, with thread length tracking rated 87%, a proxy for whether conversations continue.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/atlassian-loom/reviews"><strong>Loom</strong></a>: broader async video rather than an outreach tool, with recipient tracking rated 89%, enough for reps who mainly need to know a prospect watched.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The number I cannot get from any dashboard: for those who ran video against plain-text outreach on the same list, what did it actually do to reply rates, and did the lift survive past the novelty?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;In my experience, video can lift replies when it feels genuinely personalized, especially for warmer or higher-value prospects. I wouldn’t expect the novelty alone to carry results though; once people get used to it, relevance and message quality still do most of the work.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Marketer





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