# Which through-channel marketing tools partners actually use rather than ignore in favour of their own material?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A partner portal nobody logs into isn't a marketing program, it's a line item. Which through-channel marketing tools partners actually use rather than ignore in favour of their own material, measured by actual activation rather than what the vendor hopes happens.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few on G2's<a class="a a--md" elv="true" href="https://www.g2.com/categories/through-channel-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/through-channel-marketing">through-channel marketing</a> list have real signal on this:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-ansira-platform/reviews"><strong>The Ansira platform</strong></a> (4.9/5, 280+ reviews): scores well above category average on partner performance specifically, the metric that most directly reflects actual usage rather than just access.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews"><strong>ZINFI Unified Partner Management (UPM)</strong></a> (4.9/5, 705+ reviews): has held a Leader position in this category for more than 20 consecutive quarters, with a large enough review base to judge sustained adoption rather than a launch-quarter spike.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mindmatrix-prm/reviews"><strong>Mindmatrix PRM</strong></a> (4.7/5, 110+ reviews): reports accelerating partner activation by 30% to 60% through its AI-driven journeys, a specific claim worth pressure-testing against a vendor's own numbers.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone running a partner program: what's your actual active-partner percentage, and did switching tools ever meaningfully move that number?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 9 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d want to see active usage by partner segment, not just an overall activation rate. A tool may look strong on aggregate while smaller or less mature partners still ignore the portal and keep using their own materials.&lt;/p&gt;

##### Comment Metadata
- Posted at: 7 days ago
- Author title: Marketer





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