# Which productivity bot tools have the best CRM and accounting system integrations for small businesses that want to automate data entry between their core apps?

For a small business trying to stop hand-copying data between its CRM and its accounting tools, what matters most is how many of your apps a bot already connects to. Comparing the options on G2's small-business Grid, I'd shortlist Zapier and Integrately, with Make a strong, cheaper alternative.

Zapier (4.5 stars, 2,083 reviews): The small-business Grid leader by a wide margin, with the biggest app library, so your CRM (HubSpot, Salesforce, Pipedrive) and accounting tools (QuickBooks, Xero) are almost certainly covered without custom work. Reviewers love how fast it connects apps; the catch is task-based pricing that climbs as volume grows.
Integrately (4.7 stars, 707 reviews): The other SMB Leader and the value pick, with higher reviewer satisfaction than Zapier (NPS 87 vs 66) and one-click prebuilt automations. Reviewers call the pricing competitive, though it's less proven at very high volume.
Make (4.6 stars, 332 reviews): A visual builder small businesses like for wiring CRM and finance apps together affordably, with pricing reviewers call transparent. A little more hands-on to learn than Integrately.

For a small team, which one covered your CRM and accounting apps out of the box? And did the pricing stay sane as you added more automations?

##### Post Metadata - Posted at: 3 months ago - Author title: SEO Content Writer - Net upvotes: 1 ## Comments ### Comment 1 Zapier's task-based pricing climbs as volume grows, which is why small businesses often hit a pricing shock once they add five or six automations. Integrately's flat pricing might look better once you're running real volume, even if the app library is smaller. ##### Comment Metadata - Posted at: 13 days ago - Author title: Marketing Executive ### Comment 2 Zapier would be my pick if covering the CRM and accounting stack out of the box is the priority, simply because of the breadth of its app library. For a small team, I’d keep a close eye on task volume as automations grow, since that seems like the point where the pricing equation can start to change. ##### Comment Metadata - Posted at: 14 days ago ### Comment 3 For the accounting side, it's worth checking what happens when a record fails to create, not just whether the connection exists. A failure that passes quietly turns into a mismatch someone finds at month end. Integrately's one-click prebuilt automations come up well partly because that handling is already set up rather than something you have to design. ##### Comment Metadata - Posted at: 14 days ago - Author title: Tech Consultant ### Comment 4 Tools with the largest pre-built libraries tend to cover common CRM and accounting app combos without any custom work, which is the main thing to check before committing. Tools that bill per task can stay affordable at low volume but climb quickly as automations multiply, so pricing is the variable to watch. ##### Comment Metadata - Posted at: 2 months ago ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: over 13 years ago - Comments: 4