# Which PR CRM tools have the best pitch tracking and email open rate visibility for media outreach so teams know what is actually getting read?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which PR CRM tools offer the best pitch tracking and email open-rate visibility for media outreach, so teams know what is actually being read? Most tools claim this feature. The real question is how cleanly it integrates with the way pitches actually go out (through Gmail, Outlook, or a native sending tool) and whether the open data is granular enough to be useful.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From reviews in the <a class="a a--md" elv="true" href="https://www.g2.com/categories/pr-crm">PR CRM software</a> category focused specifically on pitch tracking and email visibility:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/muck-rack/reviews"><strong>Muck Rack</strong></a>: Reviewers can view open rates, click tracking, and the ability to see who on the team has recently pitched a reporter, helping coordinate outreach across a shared account. The pitch-to-coverage attribution is one of the more developed features in the category.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/propel-2022-11-17/reviews"><strong>Propel</strong></a>: Gets strong reviews specifically for its Gmail and Outlook plugins, which let pitches go out from a personal inbox while still tracking opens and responses inside the platform. Reviewers describe the story funnel view as a clear way to track where pitches are across a campaign.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/prowly/reviews"><strong>Prowly</strong></a>: Reviewers describe being able to track opens, clicks, and journalist engagement directly within the platform. One user noted it helped them identify which contacts engage most with their content, which shaped how they structured follow-up outreach.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/prezly/reviews"><strong>Prezly</strong></a>: Covers open rates and engagement on press releases sent through the platform. Multiple reviewers mention the mailing reports as a specific strength. Seeing who opened a release and who clicked through helps determine how interesting a pitch was before decisions about follow-up are made.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">When pitch tracking actually changes how your team follows up, what's the signal you find most useful: open rates, click-throughs on links, or whether a previous pitch went unanswered?</p>

##### Post Metadata
- Posted at: 3 months ago
- Author title: Writer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;For actually closing the loop, Muck Rack&#39;s pitch-to-coverage attribution is what I&#39;d want most, since open rates and clicks are still just proxies for whether a pitch worked. Seeing which pitch led to which piece of coverage is the signal that would change what I pitch next time.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 15 days ago
- Author title: Marketing



### Comment 2

&lt;p&gt;Click-throughs are usually the stronger follow-up signal for me. Opens can be noisy because of privacy protections and image loading, but a journalist clicking a link shows more concrete interest in the story or asset.&lt;/p&gt;

##### Comment Metadata
- Posted at: 19 days ago
- Author title: Marketer



### Comment 3

&lt;p&gt;Worth adding what replaces opens if you&#39;re building a follow-up rule on this. The signal that holds up is a click on something only a journalist would click: a data set, an image pack, an embargoed draft. Putting one deliberate link like that in a pitch gives you a clean read, whereas a link to your homepage tells you almost nothing either way.&lt;/p&gt;

##### Comment Metadata
- Posted at: 19 days ago
- Author title: Tech Consultant



### Comment 4

&lt;p&gt;Open rates feel like the obvious signal, but they&#39;ve gotten unreliable for media outreach in particular: plenty of journalists read on Apple Mail, which pre-loads the tracking pixel whether or not anyone actually opens the email, so a healthy-looking open rate can just be a machine fetching images. What still means something is a reply, or a click that goes somewhere, since those need a human to do them.&lt;/p&gt;&lt;p&gt;Opens are more useful as a rough negative, since a pitch that registers nothing at all probably has an address or subject line problem. Has anyone compared reported opens against actual replies on one of these platforms and seen how big the gap runs?&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 months ago
- Author title: Tech Consultant





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