# Which marketing automation service offers best features?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We are heavily comparing the feature sets of the biggest platforms. In your experience, which <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">marketing automation</a> service offers best features out of the box without needing expensive add-ons? Looking at:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> (G2 rating: 4.4/5) - Packed with features including blogging, SEO tools, landing pages, and social media scheduling on top of automation.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a> (G2 rating: 4.4/5) - Offers unparalleled automation logic, dynamic content, machine learning, and site tracking features built right in.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews"><strong>Mailchimp</strong></a> (G2 rating: 4.4/5) - Features a great creative assistant, website builder, and social posting tools alongside its core email automation.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-marketo-engage/reviews"><strong>Marketo Engage</strong></a> (G2 rating: 4.1/5) - Boasts incredibly deep features for account-based marketing (ABM), revenue attribution, and advanced lead scoring.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/klaviyo/reviews"><strong>Klaviyo</strong></a> (G2 rating: 4.6/5) - Stands out with its predictive analytics, granular segmentation features, and vast library of pre-built ecommerce workflows.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would love to hear from those who have dug deep into these tools. Do you actually use all the extra features they advertise, or is it mostly just fluff driving up the price?</p>

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- Posted at: 3 months ago
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