# Which is the top-rated marketing automation software for better sales funnels?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We need to improve our conversion rates from top-of-funnel to closed-won. What is the top-rated <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">marketing automation</a> software for better sales funnels and pipeline management? We're evaluating:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> (G2 rating: 4.4/5) - Excels at funnel management, letting you automatically move leads through lifecycle stages based on their actions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a> (G2 rating: 4.4/5) - Features a built-in CRM that visually tracks deals and automates follow-ups based on pipeline stage changes.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews"><strong>Mailchimp</strong></a> (G2 rating: 4.4/5) - Great for simple top-of-funnel acquisition via landing pages and automated welcome sequences.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-marketo-engage/reviews"><strong>Marketo Engage</strong></a> (G2 rating: 4.1/5) - Designed specifically to optimize complex B2B funnels, featuring advanced lead scoring to pass only the best leads to sales.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/klaviyo/reviews"><strong>Klaviyo</strong></a> (G2 rating: 4.6/5) - Perfect for optimizing the ecommerce funnel, heavily reducing cart and browse abandonment rates automatically.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'd love some feedback on how these platforms handle lead handoffs. Has anyone successfully used these to bridge the gap between their marketing and sales teams seamlessly?</p>

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- Posted at: 3 months ago
- Author title: SEO Outreach Specialist
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