# Which CTV advertising platforms offer broad integrations and API connectivity?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 folks, this one is for the people whose CTV platform has to talk to the rest of the stack: the CRM, the analytics, the measurement partners, the DSP seats you already run. I am researching which CTV advertising platforms genuinely offer broad integrations and API connectivity, because in<a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms">Connected TV (CTV) advertising platforms</a>, connectivity that stays smooth after launch is worth more than a long integrations page. Three platforms anchor different lanes:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews"><strong>The Trade Desk</strong></a>: the API-first end of the category, a DSP built to be wired into data partners, measurement vendors, and custom tooling, which is why agencies with engineering support gravitate here.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a>: a self-serve DSP with integrations spanning CRMs, analytics, and reporting tools, though agency reviewers note that third-party reporting pulls are the connection to test hardest in a trial.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews"><strong>MNTN Performance TV</strong></a>: integrations focused on the performance stack, the tracking pixel and analytics connections that make CTV results land next to search and social numbers.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those a year into one of these: which integration turned out to be a logo rather than a connection, and which API or connector quietly became the thing you could not run the stack without?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Oh for wide integrations and open API access, The Trade Desk is the name that comes up first, it&#39;s the big independent DSP built around omnichannel reach including CTV, with broad inventory and integration hooks into the rest of your ad stack. Simpli.fi is another solid one, strong on programmatic CTV and popular with agencies, and AdRoll is worth a look if you want CTV alongside display and social with lots of ecommerce integrations baked in. To be honest, I&#39;m going on their platform positioning and G2 ratings here rather than a deep read of integration-specific reviews, so I&#39;d hand each vendor your exact stack (CRM, CDP, measurement partners) and confirm the API and connectors you actually need. What are you trying to connect it to, mostly measurement and a CDP, or your DSP setup?&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 month ago





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