# Which conversational marketing software is best for qualifying leads through website chat?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 community, here is the workflow I am trying to get right: a visitor lands on the site, live chat opens, and within a few exchanges the software should know whether this person is worth a rep's time. That is the lead qualification job I am comparing<a class="a a--md" elv="true" href="https://www.g2.com/categories/conversational-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/conversational-marketing">conversational marketing</a> software on, and four names dominate the shortlist:<a class="a a--md" elv="true" href="https://www.g2.com/products/qualified/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/qualified/reviews"><strong>Qualified</strong></a>,<a class="a a--md" elv="true" href="https://www.g2.com/products/drift/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/drift/reviews"><strong>Drift</strong></a>,<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a>, and<a class="a a--md" elv="true" href="https://www.g2.com/products/fin/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/fin/reviews"><strong>Fin</strong></a>.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/qualified/reviews"><strong>Qualified</strong></a> (4.9, 1,545+ reviews): purpose-built for exactly this motion on Salesforce pipelines, and it posts the group's top Lead Gathering (96%) and Sales Conversion (95%) feature ratings, with its AI agent Piper working the early exchanges. The flip side: without a proper sales team behind it, it is likely overkill.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/drift/reviews"><strong>Drift</strong></a> (4.4, 1,255+): the original revenue-chat playbook, now part of Salesloft. Lead Gathering rates 89%, and its AI chat qualifies and routes to reps. Reviewer satisfaction on the Grid runs behind its market footprint, so current-user input matters here.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> (4.4, 14,930+): qualification flows write straight into the CRM record, which makes it the path of least resistance when HubSpot is already the system of record. Lead Gathering rates 86%.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fin/reviews"><strong>Fin</strong></a> (4.5, 3,900+): Intercom's AI agent leans support-first but captures and qualifies leads in the same widget (Lead Gathering 86%). The fit question is whether your chat is support-led with sales on the side, or the reverse.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those who ran a real evaluation: when two of these looked evenly matched in the demo, what actually decided it, and did the AI qualification hold up against what your reps later said about lead quality?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 15 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The question I’d push on is what happens after the AI says a lead is qualified. Qualified has an advantage when Salesforce already holds the account and opportunity context, while HubSpot keeps that handoff inside its own CRM. I’d compare how much context actually reaches the rep, not just qualification accuracy.&lt;/p&gt;

##### Comment Metadata
- Posted at: 14 days ago





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