# Which audio editing software is worth using for a media production company that needs reliable real-time analytics and reporting on audio output without separate analytics tools?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">In reviewing the <a class="a a--md" elv="true" href="https://www.g2.com/categories/audio-editing">audio editing software</a> category for media production use cases, the analytics question is one that doesn't get addressed cleanly in most comparisons. Most audio editing tools are built to produce audio, not to report on it. Real-time analytics on output, including metrics on engagement, distribution reach, or audience drop-off, typically live in a separate layer of the stack.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">That said, a few platforms in this space have moved toward integrated analytics, particularly the recording-and-distribution platforms rather than the pure editors:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/riverside/reviews"><strong>Riverside</strong></a><strong>:</strong> Reports and audience data are part of the platform, which matters for media companies that want to see how content performs without jumping to a separate analytics tool. Enterprise reviewers note the production-to-distribution workflow as one of its main advantages at scale.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/descript/reviews"><strong>Descript</strong></a><strong>:</strong> Handles production and publishing in one workflow, with some publishing analytics available. More focused on production efficiency than deep reporting, but the integration reduces context-switching for teams managing multiple formats.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-audition/reviews"><strong>Adobe Audition</strong></a><strong>:</strong> A professional-grade editing tool, but analytics are not a native feature. Teams using Audition for production typically rely on Adobe Analytics or third-party distribution platforms for performance data.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/avid-pro-tools/reviews"><strong>Avid Pro Tools</strong></a><strong>:</strong> The standard in broadcast and media production at enterprise scale, but similarly built for editing rather than analytics. Large media companies often pair it with separate monitoring systems.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For media production teams that need both production quality and output analytics, is the expectation that these capabilities should live in one platform, or is the separate-tool model still the practical reality?</p>

##### Post Metadata
- Posted at: 19 days ago
- Author title: SEO Content Specialist
- Net upvotes: 1


## Comments
### Comment 1

Oh for VO at scale Murf.ai is the obvious one, 120+ AI voices across 20+ languages, and you generate narration straight from a script and regenerate instantly when copy changes, which is huge for ad variations. Descript is great for fast turnaround on spoken content and cleanup. For polishing and mastering the final ads, Adobe Audition. One honest limit: Murf is text-to-speech voiceover, not a music tool, so actual jingle composition still needs a DAW or a composer. Murf handles pronunciation of most things but you&#39;ll tweak brand/product names. What&#39;s the bigger volume for you, VO or music beds?

##### Comment Metadata
- Posted at: 19 days ago





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