# What's the best sales intelligence software that integrates smoothly with Salesforce, HubSpot and outbound sequencing tools?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm comparing<a class="a a--md" elv="true" href="https://www.g2.com/categories/sales-intelligence"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/sales-intelligence">sales intelligence</a> platforms for a roundup on the integration question specifically: what's the best software that integrates smoothly with Salesforce, HubSpot and outbound sequencing tools? A native connector existing and data actually flowing cleanly without creating downstream CRM cleanup work are two very different things, and I've found G2 reviewers who've lived with these stacks day to day are far more specific about where it breaks down than any product page.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews"><strong>GTM Workspace by ZoomInfo</strong></a><strong>:</strong> Mid-market users describe enriched data flowing into HubSpot automatically and a Salesforce sync keeping records current without manual cleanup as the two most-cited reasons for staying with it long term.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a><strong>:</strong> The smooth LinkedIn and Gmail integration alongside built-in sequencing cuts the number of separate tool connections a team needs to manage entirely, which comes up repeatedly in user reviews.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cognism/reviews"><strong>Cognism</strong></a><strong>:</strong> Mid-market users specifically name Salesforce and Salesloft, describing verified contact details landing correctly in CRM and data moving between platforms without a manual step.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/seamless-formally-seamless-ai/reviews"><strong>Seamless (Seamless.AI)</strong></a><strong>:</strong> Comes up for teams that want contact data pushed directly into Salesforce during the prospecting session rather than as a separate export step afterward.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which integration has caused the most CRM cleanup work for your team, and did switching platforms actually fix it or just move the problem somewhere else?</p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

The connector working just means data moves, but the cleanup comes from what it does once it lands. Two things drive most of it: whether the tool&#39;s fields and picklist values match how your CRM is already set up (if they don&#39;t, someone reconciles every record by hand), and whether enrichment fills in blanks only or overwrites what&#39;s already there. 

That second one is what I&#39;d pin a vendor down on. An overwrite-happy sync will cheerfully replace a number your rep verified last week with whatever&#39;s in its own database, so you end up cleaning data that was fine. Switching tools rarely fixes it, because the mess lives in your CRM&#39;s setup, not the vendor&#39;s.

##### Comment Metadata
- Posted at: 27 days ago
- Author title: Tech Consultant





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4