# What's the best marketing automation software for startups?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">As an early-stage startup, we need something agile, affordable, and highly scalable. What's the best <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">marketing automation</a> software for startups right now? I've been recommended the following:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> (G2 rating: 4.4/5) - Highly attractive for startups due to its startup discount program and ability to scale as the company grows.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a> (G2 rating: 4.4/5) - Perfect for lean startup teams that need advanced automation capabilities without paying enterprise prices.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews"><strong>Mailchimp</strong></a> (G2 rating: 4.4/5) - A safe, cost-effective starting point for startups that just need to get their initial newsletters and drips out the door.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-marketo-engage/reviews"><strong>Marketo Engage</strong></a> (G2 rating: 4.1/5) - Usually reserved for late-stage or well-funded B2B startups that need to establish mature demand-gen processes quickly.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/klaviyo/reviews"><strong>Klaviyo</strong></a> (G2 rating: 4.6/5) - The absolute best choice for a direct-to-consumer (DTC) startup looking to maximize early revenue through email and SMS.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Fellow founders and early marketers, I'd really appreciate your input. Did you eventually outgrow these platforms quickly, or were they able to scale with you through Series A and beyond?</p>

##### Post Metadata
- Posted at: 6 months ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1




## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4