# What is the best account-based advertising platform for enterprise ABM programs?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm putting together a comparison of <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-advertising">account-based advertising</a> platforms for enterprise ABM programs specifically, where the bar is coordinating sales and marketing across a large target account list rather than running a handful of campaigns.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/demandbase-one/reviews"><strong>Demandbase One</strong></a> (4.4 stars, 1,990 reviews) gets picked for unifying account intent, CRM history, and web engagement into one profile, which reviewers say eliminates a lot of the guesswork in prospecting. Contact-level enrichment missing a recent job change is one gap a few reviewers mention.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/6sense-revenue-marketing/reviews"><strong>6sense</strong></a> (4.2 stars, 1,509 reviews) is cited for lead-to-account matching and dark-funnel visibility, meaning accounts researching a category before they've filled out a form or visited the site.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews"><strong>AdRoll ABM</strong></a> (4.3 stars, 655 reviews) shows up less often at enterprise scale than the other two, but reviewers who've used it alongside a larger stack cite the LinkedIn Connector for extending account campaigns across channels.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For enterprise teams running ABM at scale, has better account intent data actually changed how sales and marketing coordinate day to day, or is the tooling ahead of where the internal process is?</p>

##### Post Metadata
- Posted at: 3 days ago
- Author title: SEO Content Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The coordination piece is where I’d focus too. Intent becomes much more useful when sales and marketing agree beforehand on what should happen when an account surges. Otherwise you can have excellent account signals but still end up with marketing launching ads while sales treats the same account like an ordinary outbound prospect.&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 days ago
- Author title: Writer





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