# What are the best platforms for automated data validation and cleansing?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi everyone, we are trying to reduce the manual effort spent fixing data issues by automating validation and cleansing as much as possible. I am looking for <a class="a a--md" elv="true" href="https://www.g2.com/categories/data-quality"><strong>platforms that can detect errors early</strong></a> and apply consistent rules across datasets.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Some tools I am evaluating:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sas-sas-viya/reviews"><strong>SAS Viya</strong></a> for advanced validation and data quality rules</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/dbt/reviews"><strong>dbt</strong></a> for automated testing and transformation logic</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/demandtools/reviews"><strong>DemandTools</strong></a> for cleansing CRM and customer data</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-data-hub/reviews"><strong>HubSpot Data Hub</strong></a> for automated customer data standardization</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoominfo-operations/reviews"><strong>ZoomInfo Operations</strong></a> for maintaining clean go-to-market data</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams automating data cleansing:</p><ul>
<li>Which tools caught issues most reliably?</li>
<li>How easy was it to define and maintain validation rules?</li>
<li>Did automation significantly reduce rework?</li>
</ul>

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- Posted at: 6 months ago
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