# What are the best email tracking solutions for multi-user teams?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi all, I'm starting a discussion around top-rated <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-tracking"><strong>email tracking tools</strong></a> that work well for multi-user teams—think shared templates, team-level reporting, permissioning/roles, and smooth CRM handoffs. I'm curious which solutions actually deliver a great experience for both campaign owners and admins.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are five platforms frequently mentioned in the space:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a> – CRM-native tracking (opens, clicks, replies) with shared sequences and reporting. For multi-team orgs, does central governance (templates/permissions) make scaling easier across sales and marketing? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mixmax/reviews"><strong>Mixmax</strong></a> – Inbox-native engagement with real-time tracking, sequences, and rules; strong for Gmail-based teams. Is its team workspace (shared templates, analytics) robust enough for multi-region collaboration? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/instantly/reviews"><strong>Instantly</strong></a> – Built for high-volume outbound across many inboxes with granular tracking and warm-up tooling. For multi-user coordination, does it keep deliverability solid while giving leaders roll-up performance views? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/close/reviews"><strong>Close</strong></a> – Sales CRM with built-in email tracking, calling, and sequences. For growing teams, do their pipelines + consolidated activity timelines simplify coaching and accountability at scale? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brevo-marketing-platform/reviews"><strong>Brevo Marketing Platform</strong></a> – All-in-one marketing suite with campaign analytics and email tracking. For cross-functional teams, does its shared asset library and role-based access keep workflows organized? </li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would love feedback from teams using any of these platforms:</p><ul>
<li>Which tool gave the most consistent team-wide tracking and attribution?</li>
<li>How was the implementation and time to value (SSO, CRM sync, shared assets)?</li>
<li>Any unexpected advantages (or pain points) around permissions, analytics roll-ups, or handling privacy-protected opens (e.g., MPP)?</li>
</ul>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 2


## Comments
### Comment 1

For us, reply rate and meeting rate matter way more than opens now. Clicks are still useful, but opens just aren’t that reliable anymore with privacy changes.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: SEO Content Specialist



### Comment 2

For time-to-value, HubSpot was the easiest in our case because shared assets, CRM sync, and reporting were already part of the same system. Inbox-native tools were faster for individual reps, but took more effort to standardize at the team level.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 3

Another thing I’d compare is how well the tool supports handoffs between marketing and sales. Multi-user teams often break down when tracking data lives in one workflow, but the follow-up actions are happening somewhere else. The tools you choose should reduce that gap by tying engagement directly to CRM timelines or shared activity views.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: Marketing



### Comment 4

I think HubSpot is a no-brainer if you’re already using its CRM—the native tracking, shared sequences, and reporting make standardization much easier across teams. I’ve also heard solid things about Mixmax, especially for Gmail-based teams.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: SaaS and Software Research



### Comment 5

&lt;p&gt;Which KPI moved your decision most (unique clicks, reply rate, meeting rate, or pipeline created)?&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist





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