# What AI agent builder software do startups use for automated onboarding and product tours?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">When looking into what <a class="a a--md" elv="true" href="https://www.g2.com/categories/ai-agent-builders">AI agent builder software</a> startups use for automated onboarding and product tours, the actual challenge is creating something that can guide users contextually inside the product without feeling scripted or rigid. A lot of tools can trigger messages or flows, but fewer can adapt onboarding based on user behavior, product usage, or lifecycle stage.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From what I’ve seen across this category, a few platforms come up repeatedly for this use case, like Lindy, CloseBot, Zapier, and OutSystems, but they approach onboarding automation from very different angles.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here’s how they tend to fit:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lindy-lindy/reviews">Lindy</a> (4.9/5 on G2): Often used by startups experimenting with no-code AI agents for onboarding flows and user guidance. It’s flexible and quick to deploy, but may require iteration to handle more nuanced, behavior-driven onboarding paths.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/closebot/reviews">CloseBot</a>: More focused on conversational onboarding through chat-based experiences, especially for guiding users or answering questions during early product adoption. It works well for interactive flows, though it can feel limited outside support-style use cases.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zapier/reviews">Zapier</a> (with AI agents): Common among early-stage teams that want to automate onboarding workflows across tools without heavy setup. It’s strong on integrations, but less focused on in-product, guided experiences.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/outsystems/reviews">OutSystems</a>: Better suited for startups building more customized onboarding experiences directly into their applications. It offers flexibility and control, but requires more effort compared to plug-and-play agent tools.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">As onboarding evolves, what matters more: having flexible, no-code agents that are easy to iterate on, or deeper control over how onboarding is embedded directly into the product experience?</p>

##### Post Metadata
- Posted at: 4 months ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;It’s interesting how many onboarding tools start with flows, but the real value seems to come from how well they respond to user actions in real time.&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Marketer





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