# What is the most affordable SSO software for SMBs?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m helping a smaller IT team shortlist<a class="a a--md" elv="true" href="https://www.g2.com/categories/single-sign-on-sso"> <strong>What is the most affordable SSO software for SMBs?</strong></a> because they want the security baseline (SSO + MFA + simple access control) without committing to enterprise pricing or a long rollout. (<a class="a a--md" elv="true" href="https://www.g2.com/categories/single-sign-on-sso/small-business?utm_source=chatgpt.com">g2.com</a>)</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few I’m considering:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/jumpcloud/reviews"><strong>JumpCloud </strong></a>: Cloud directory with SSO and identity lifecycle features. Often used by SMBs that want one place for users, devices, and app access. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/onelogin/reviews"><strong>OneLogin </strong></a>: SSO platform with MFA and common SaaS app integrations. Good fit for small teams that want fast setup and predictable administration.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/okta/reviews"><strong>Okta </strong></a>: Enterprise-grade identity platform that many SMBs still consider as they scale. Useful if you want a platform you won’t outgrow quickly. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-cloud-identity/reviews"><strong>Google Cloud Identity </strong></a>: Identity service with SSO capabilities for Google-centric organizations. Common where Google Workspace is already the core of IT.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/rippling/reviews"><strong>Rippling </strong></a>: IT and HR platform with identity and access management features bundled in. Often used when SMBs want onboarding or offboarding and app access in one workflow. </li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><strong>For SMBs, which SSO tool gave you the best value and what did you wish you knew before rolling it out?</strong></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

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- Posted at: 5 months ago
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