# What are the best tools for analyzing marketing performance?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Our team struggles to attribute ROI properly across social, email, and paid ads. What are the best tools for analyzing marketing performance across multiple channels? I've been looking at:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a><strong> </strong>(G2 rating: 4.4/5) - Closes the loop between marketing activities and closed-won deals, making performance analysis clear and actionable.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics</strong></a> (G2 rating: 4.5/5) - Gives you a clear picture of how different traffic sources contribute to overall site conversions and revenue.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mixpanel/reviews"><strong>Mixpanel</strong></a> (G2 rating: 4.5/5) - Ideal for analyzing how marketing campaigns impact actual product usage and down-funnel conversions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/supermetrics/reviews"><strong>Supermetrics</strong></a><strong> </strong>(G2 rating: 4.4/5) - Allows you to build custom performance dashboards that consolidate metrics from every ad network you use.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-analytics/reviews"><strong>Adobe Analytics</strong></a> (G2 rating: 4.2/5) - Delivers a highly detailed view of cross-channel performance, perfect for complex customer journeys.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'd be incredibly grateful for any feedback you can provide. Do any of these platforms stand out when it comes to accurately tracking multi-touch attribution models?</p>

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- Posted at: 3 months ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1




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