# Which software is best for marketing metrics analysis?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We need a centralized dashboard to track all our KPIs in real-time. Which software is best for <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-analytics">marketing metrics analysis</a> and visualizing complex data easily? The category leaders seem to be:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a><strong> </strong>(G2 rating: 4.4/5) - Features easy-to-build, drag-and-drop dashboards that display key marketing and sales metrics beautifully.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics</strong></a> (G2 rating: 4.5/5) - The gold standard for tracking core web metrics like session duration, bounce rate, and user acquisition costs.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mixpanel/reviews"><strong>Mixpanel</strong></a> (G2 rating: 4.5/5) - Specializes in tracking specific user actions (metrics like clicks, video plays, or sign-ups) rather than just pageviews.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/supermetrics/reviews"><strong>Supermetrics</strong></a><strong> </strong>(G2 rating: 4.4/5) - The best tool if you prefer to analyze your metrics directly inside Excel, Google Sheets, or Looker Studio.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-analytics/reviews"><strong>Adobe Analytics</strong></a> (G2 rating: 4.2/5) - Built for heavy data manipulation, allowing analysts to drill down into an infinite number of custom metrics.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would love to hear from marketers who spend their days building dashboards. Which of these tools actually makes visualizing data a painless experience?</p>

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- Posted at: 3 months ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1




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