# Is UpContent worth it as a content curation platform for a content operations team at a 50-500 person company, or does BuzzSumo cover enough content discovery and curation without the additional cost?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 users, we've been sitting on the question of whether UpContent is worth it as a <a class="a a--md" elv="true" href="https://www.g2.com/categories/content-curation">content curation</a> platform for a content operations team at a 50-500 person company, or whether BuzzSumo covers enough content discovery and curation without the additional cost. Both keep coming up in our evaluation but they clearly serve different functions, which makes the "worth it" comparison harder than it looks.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/upcontent/reviews"><strong>UpContent</strong></a><strong>:</strong> Topic and keyword article sourcing flowing into Hootsuite and advocacy workflows; some mid-market reviewers found themselves still checking 25 plus industry publications first, with UpContent functioning more as a secondary check than a primary discovery source for narrow topics.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/buzzsumo/reviews"><strong>BuzzSumo</strong></a><strong>:</strong> Engagement performance data across Facebook, LinkedIn, and X that shows which content and topics are actually getting traction; used to inform curation decisions rather than as a direct feed, with full historical data behind higher-tier plans.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/feedly-news-reader/reviews"><strong>Feedly News Reader</strong></a><strong>:</strong> RSS aggregation from specific known publications, covering teams that already know their sources and need an organized reading layer rather than AI-driven discovery.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/contentstudio/reviews"><strong>ContentStudio</strong></a><strong>:</strong> Covers both content discovery and multi-channel publishing in one platform, worth considering if the real question is consolidating UpContent and BuzzSumo's functions rather than choosing between them.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/curata/reviews"><strong>Curata</strong></a><strong>:</strong> Self-learning content discovery and curation engine used by B2B content ops teams for thought leadership and lead generation, though reviewers flag third-party integration limitations as a practical constraint.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For content ops teams at 50-500 person companies that have used UpContent past the first month: did the discovery hold up for your specific industry coverage, or were you supplementing it manually?</p>

##### Post Metadata
- Posted at: 21 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The detail in this post that decides the whole question is the team still checking 25 publications by hand first. A discovery tool earns its subscription by replacing that manual pass, not by running alongside it. If people check their trusted sources first and glance at the tool second, you&#39;re paying for a habit nobody formed. There&#39;s a cheap way to find out: for two weeks, tag every piece the team actually curates with where it was first spotted. If the tool originates a real share, the cost conversation gets easy. If almost everything still comes from the manual list, no feature comparison matters, and that answer costs nothing but a spreadsheet column.&lt;/p&gt;

##### Comment Metadata
- Posted at: 20 days ago
- Author title: Tech Consultant





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