# Which email marketing platform is best for tracking metrics and ROI?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Our team needs to prove the ROI of our email efforts, and basic open rates just aren't cutting it anymore. Which <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing">email marketing platform</a> is best for tracking metrics like click-to-purchase and subscriber lifetime value? I've been looking at:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews"><strong>Mailchimp</strong></a> - Provides clean, straightforward reporting on opens, clicks, and geographic demographics for every campaign.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a> - Offers granular metric tracking, showing you exactly how an email click influenced a lead's overall CRM score.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/constant-contact/reviews"><strong>Constant Contact</strong></a> - Keeps analytics simple and actionable, showing small businesses exactly who engaged with their recent blast.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/discussions/Klaviyo"><strong>Klaviyo</strong></a> - The absolute best for tracking revenue metrics, attributing exact dollar amounts to specific email flows and campaigns.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'd be incredibly grateful for any feedback you can provide. Do any of these platforms stand out when it comes to accurately tracking multi-touch attribution from email to website?</p>

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- Posted at: 3 months ago
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