# CDK vs Tekion vs Gubagoo for automotive digital retailing: which platform gives dealership sales teams the best mobile app experience for closing deals on the lot?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Quick take first: based on the reviews, none of these three has a mobile app reviewers are genuinely enthusiastic about for closing deals on the lot, which isn't the answer anyone wants when comparing CDK, Tekion, and Gubagoo for that specific use case as <a class="a a--md" elv="true" href="https://www.g2.com/categories/automotive-digital-retailing">automotive digital retailing</a> platforms. Here's what the reviews actually say.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cdk/reviews"><strong>CDK</strong></a>: reviewers are the most direct here, describing the phone app as unable to show most customer history, crashing often, and feeling poorly optimized, to the point that one reviewer said it's almost not worth using.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/tekion/reviews"><strong>Tekion</strong></a>: reviewers mention a more capable mobile CRM experience is still in beta at the time of their review, which suggests the current app hadn't fully caught up to the desktop platform yet.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gubagoo/reviews"><strong>Gubagoo</strong></a>: reviews don't describe a mobile app for reps at all. Its product is a website chat and messaging tool, so it may not be a fair fit for a closing-deals-on-the-lot comparison in the first place.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Has anyone actually closed a deal from a phone on the lot using one of these three, rather than a tablet or a desktop back at the sales desk? I'd be curious whether that experience matches what the reviews describe, or if it's better than reviewers give it credit for.</p>

##### Post Metadata
- Posted at: 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

Every deal I&#39;ve seen closed on the lot was closed on a tablet rather than a phone, and that&#39;s held across platforms. The phone is where the conversation gets moved forward and the tablet is where the numbers get finalised. Worth deciding which of those two jobs you&#39;re actually buying for before comparing apps against each other.

##### Comment Metadata
- Posted at: 6 days ago
- Author title: SEO Content Specialist



### Comment 2

Between CDK, Tekion, and Gubagoo, which one actually feels built for closing a deal on a phone while standing on the lot, versus one that&#39;s really a desktop tool with a mobile wrapper?

##### Comment Metadata
- Posted at: 13 days ago
- Author title: Marketing



### Comment 3

Worth questioning whether closing on the phone is the right target. The high-value things to do on the lot are capturing the customer and the vehicle, meaning a licence scan, trade photos taken while you are standing next to the trade, and a pre-qualification, all of which are genuinely better on a phone than at a desk. Deal structuring involves comparing numbers side by side, which a small screen is honestly poor at regardless of vendor. If the phone captures cleanly and hands off to the desk without re-entry, that may be the whole win available here.

##### Comment Metadata
- Posted at: 15 days ago
- Author title: Tech Consultant



### Comment 4

&lt;p&gt;Honestly, mobile is still a compromise across all three. Tekion is closest to a usable end-to-end flow, but most teams I’ve worked with still bounce back to desktop for final deal structuring. CDK’s mobile gaps are well known. Are your reps truly closing deals on mobile, or just advancing conversations before switching devices?&lt;/p&gt;

##### Comment Metadata
- Posted at: 2 months ago
- Author title: Writer





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