# Best marketing analytics software for my business - opinions?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m looking for the best marketing analytics software for my business to help track campaign results, understand customer behavior, and make better decisions based on data, some good choices are saw were Google Analytics 4, Semrush, and Hubspot. I want something that’s easy to use, has clear dashboards, and integrates with tools like Google Ads, social media, and email platforms. Here are some of the top-rated options I found:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> – Offers detailed marketing performance reports, lead tracking, and campaign insights in one place. It’s great for teams that want analytics built into their marketing tools.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics 4</strong></a> – A free and powerful option that tracks user behavior, website performance, and traffic sources. It’s ideal for businesses that want a deep look at how people interact with their site.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush</strong></a> – A marketing platform with strong SEO, advertising, and content analytics. Semrush helps track keyword performance, backlinks, and competitive data.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/klipfolio/reviews"><strong>Klipfolio</strong></a> – A flexible dashboard tool that connects to dozens of data sources. You can build real-time marketing dashboards to track KPIs across different platforms.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews"><strong>Datorama (by Salesforce)</strong></a> – Made for teams that need to bring together data from multiple channels. Datorama supports deep reporting and campaign optimization at scale.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’ve tried any of these tools, I’d love to know which ones helped you the most with tracking ROI, managing campaigns, or reporting results. You can also explore more tools in the <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-analytics">marketing analytics software category</a>.</p>

##### Post Metadata
- Posted at: about 1 year ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;It also depends on your business size, some of these tools might not be powerful enough for big corporates, but some like Semrush are pretty versatile.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 year ago
- Author title: Industry Analyst





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