
Viva was a German music television channel that focused on music videos, entertainment shows, and pop culture, catering primarily to young audiences. It was originally launched in 1993 and became well-known for its role in promoting both international and German music. The channel also featured live shows, interviews with artists, and various entertainment programs. However, Viva ceased broadcasting on December 31, 2018. Though its television operations have ended, the legacy of Viva lives on through online content and its impact on the music and entertainment industry in Germany. The website http://www.viva.de/ may contain information about its past programs and legacy.