Truly is an online retailer that focuses on providing a curated selection of sustainable and ethical fashion, lifestyle, and beauty products. Through its platform, it aims to promote brands and designers who emphasize environmentally friendly practices and ethical production methods. The website offers a range of items, including clothing, accessories, beauty products, and home goods, each selected for their commitment to sustainability. Truly seeks to offer customers a place to shop conscientiously and make informed choices that align with their values.