The audience targeting capabilities are why we stay. We run campaigns across display, CTV, and audio, and TTD gives us access to data segments we couldn't get elsewhere. The platform integrates with hundreds of data providers, and we can layer our own first-party data on top . The new Kokai AI features changed how we optimize. Koa Adaptive Trading Modes launched in early 2026 - we use Performance Mode, where the AI dynamically adjusts bids in real time. Before this, we spent hours manually tweaking bids. Now the system does it while we sleep . The customer support team is genuinely helpful. When we have questions about new features or need help troubleshooting, they respond quickly with actual answers, not generic copy-paste responses. Multiple reviews on Capterra mention the same thing - support is a real differentiator . Connected TV inventory access is another big win. We run CTV campaigns for several clients, and TTD's access to premium streaming inventory is hard to match elsewhere. The new pause ads format that rolled out in May 2026 gives us another high-attention placement to work with .

What I like about The Trade Desk is how it all works so well together. The native advertising and AI actually learns and optimizes itself over time, saving so much manual work. Integrations with different data sources and platforms are seamless, no troubleshooting all the time. And the results speak for themselves, campaigns just deliver a better ROI than other DSPs I’ve worked with. To be honest it's become my go-to

I like how easy it is to run campaigns in The Trade Desk. The DSP has a clean UI so it’s easy to find audiences, change bids and check performance even for complex campaigns. They also have more transparent pricing than some other platforms. We hve seen good campaign performance specially for retargeting and video ads. The integrations and reporting tools are a great time saver and really help to make optimisation much easier during active campaigns.