Second Spectrum is a cutting-edge sports analytics company that leverages artificial intelligence and machine learning to transform the way sports are played, coached, and experienced. As the Official Optical Tracking Provider for major sports leagues such as the NBA, they offer sophisticated data capture, analysis, and visualization tools. Their technology provides teams, coaches, and broadcasters with detailed player tracking data, strategic insights, and interactive media products, all designed to enhance the understanding and enjoyment of sports. Through their advanced analytics and AI-driven platforms, Second Spectrum helps clients gain a competitive edge and deepen fan engagement by revealing the hidden nuances of the game.