Project Provenance Ltd, commonly known as Provenance, is a company focused on promoting transparency in supply chains. Based in the United Kingdom, Provenance provides a digital platform that helps businesses and consumers trace and verify the origins and journey of products. Utilizing blockchain technology, Provenance allows brands to display verified information about the sustainability, ethical practices, and authenticity of their products. This information helps consumers make informed purchasing decisions and holds companies accountable for their impact on the environment and society.