PRAI is a skincare brand specializing in products that utilize PRAI oil, a unique ingredient known for its anti-aging properties. The company focuses on creating effective, high-quality skincare solutions that cater to the needs of mature skin. PRAI's product range includes items for the face, neck, and décolletage, emphasizing lifting, firming, and reducing the appearance of wrinkles. Additionally, the brand is committed to cruelty-free practices and does not test on animals.