OpenX operates as a global leader in web and mobile advertising technology. It focuses on helping publishers manage advertising space on their websites while enabling advertisers to reach a target audience efficiently and at scale. OpenX offers a range of products and services including an ad exchange, which is one of the industry’s largest programmatic digital ad exchanges, and other related products like supply-side platforms (SSP) that help publishers maximize their ad revenue.OpenX prides itself on transparency, effective yield management, and high-quality ad inventory. Their technology is designed to ensure advertisements are seen by real people, reduce ad fraud, and enhance the overall efficiency of the digital advertising ecosystem. The company emphasizes its commitment to trust and safety, supporting its clients with robust compliance and data protection measures.